Evar allocation adobe analytics. Assume you have a requirement to extend the character limit for 4 evars more than 255 and you are trying to use listVar 1. Evar allocation adobe analytics

 
 Assume you have a requirement to extend the character limit for 4 evars more than 255 and you are trying to use listVar 1Evar allocation adobe analytics  Ensure that Expiration and Allocation are set to whatever you need them to be in Analytics

So for example, let's say you pop eVar1 on every page view with a page name (and let's say the values are "page1", "page2", etc. To send it to Adobe, you need to fire either s. Its primary purpose is to segment conversion success metrics in custom marketing reports. Courses Tutorials Certification Events Instructor-led training View all learning options Tutorials Certification Events Instructor-led training View all learning optionsHi Jennifer, Thanks for the above. Too many ways to achieve the same goal in Adobe, so that is not clear which is the best one and it is quite confusing (at least for me). Visit number would give me what is the number of times the customer is visiting the site. The difference is that a list prop sends in values and each value is within a prop variable scope, vs. . The best way to work around this is by passing page name into an eVar, then using that eVar for your success event reporting needs. Syntax: 'Conversion Variable Syntax'. Get to know how eVar variables are working, how eVar differs from prop traffic variables, how conversion variables should be populated on the website. For these cases, allocation determines which variable value gets credit for the event. . Recently we noticed that we had 2 elements on that page calling the same evar #5 and as a consequence found the clash caused the data for only one of those elements to be picked up in the SiteCatalys. Values passed into eVar variables follow the user for a predetermined period of time. Along side we do have another evar with hit scope . AllaGo to the Rules tab, then click the desired rule (or create a rule). Its primary purpose is to segment conversion success metrics in custom marketing reports. Adobe Analytics 2. do you have any examples?Sign In. . Since allocation and expiration determine what values persist, they are vital in getting the most value out of an analytics implementation. Its primary purpose is to segment conversion success metrics in custom marketing reports. Now, if the user navigate to the Product page in the reporting you will only see event1 instance against Hom. Even if you navigate to URL Y, eVar may carry forward adding Occurences, Pageviews etc. E-mail, Paid Search, etc…). Courses Tutorials Certification Events Instructor-led training View all learning options. In that case, eVar123 will never change once it has been set for a visitor. Any event is hit based, it does not persist after the hit. Sign In. Sign In. In the Marketing Processing Rules I use this evar123 eVar Allocation. 10:00AM, Search on Google > Landing on Page A > Page B > Exit 10:01AM, Search on Bing > Landing on Page A > Page B > Ex. User. So, from what I can understand, each page gets its own value of the URL for the prop and evar. Standard eVar allocation setting. But, I want to know things if this is a first campaign for the customer or first order for the customer. Over time, Adobe Analytics and now Customer Journey Analytics have improved their flexibility by allowing visit and person-level data logic to be performed at report runtime. ## Are attribution models available in other Analytics capabilities, such as Data Feeds or Data Warehouse? No. Primary Server Call and Secondary Server Call. Products and Services. I am afraid that may - 298950Read real-world use cases of Experience Cloud products written by your peersA deep dive into the concepts behind merchandising eVars and how they process and allocate data. Part 2 of 6 - Comparing Google and Adobe Analytics data processing capabilities. My evar123 is directly populated with the query string parameters via Adobe Tags. Its primary purpose is to segment conversion success metrics in custom marketing reports. Deployment. eVar33 = $ ("input#email"). We're discussing ways to remove the prop/eVar mapping requirement, but there are a few technical steps we need to take to get there. For linear allocation, Analytics attributes success events equally across all eVar values within a single visit, so use linear allocation with an eVar expiration of “Visit. Our setting of "Purchase" as - 229648. Value 2 = Module Location. Adobe highly recommends that you discuss within your organization how multiple values for each eVar are handled (allocation) and when eVars stop persisting data (expiration). eVars allow us to give context to our visitors’ behaviors (i. I'm having a hard time finding a way in the 2. Maybe gives an idea to a different solution. Jennifer, another question I forgot to ask. It's true that they are not very useful, but there are still some cases where I - 272485Hello, Urs, Thank you very much for the detailed answer, I will read that in detail. 2. I have a question, Is it the same livestream that we use for the trigger (integration AA and AC)? Or I need to open a ticket for the provisioning? Thanks LucaWhat is Adobe Analytics? Adobe Analytics provides reporting, visualizations, and analysis of Customer Data that allows Customers to discover actionable insights. In that case, you can set your Marketing Channel to be based on the Query String Parameter instead of the eVar. Concedring following senario: 10:00AM, Search on Google > Landing on Page A > Page B > Exit 10:01AM, Search on Bing > Landing on Page A > Page B > Exit 10:02AM, Type-in URL of Page A > Page B > Exit I think it will not persist original referrer (Google) in "referrer" report in your case. What allocation does is assign "credit" to the values for conversions (events). A prop which is. By enabling the Adobe Analytics connector, you can directly load your Adobe Analytics data into AEP and then connect that dataset into Customer Journey Analytics. Here is more reference : List Variables There is also nice article on this by for your review with business case and exam. eVar1 is set to expire after visit, allocation most. Thanks muc. but in your case as you set different eVar based on channel visits (in place of setting all channel value in one eVar) and in this example same visitor is coming from different channel, it will not overwrite previous channel value. Das habe ich vorher schon alles gemacht. This feature is limited to the provisioning of up to a maximum of three endpoints per Report Suite (i. Assume you have a requirement to extend the charac. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. " Does this also apply to the dimension "Marketing Channel Detail" which is the channel's value? Does this also apply to the allocation se. Is there a reason for binding on purchase event? Typi. Changing the eVar allocation to the Hit level will give you the expected results. Values passed into eVar variables follow the user for a predetermined period of time. So, if evar1 captures the following in the order -> A -> B -> C -> purchase event. 1. (ex. It will associate the "Most Recent" to an event being set but I only want one value per visit. ” For advertising, however, the use of linear attribution leads to allocation that is not truly linear and to less-than-ideal reporting. In the above examples this would be: Value 1 = Module Name. Here is what you woudl do: 1. Learn. Hi Scott, Since the evars persist. As said, Marketing Channels have their own expiry and allocation settings. It is difficult to diagnose the issues with the known details. but in your case as you set different eVar based on channel visits (in place of setting all channel value in one eVar) and in this example same visitor is coming from different channel, it will not. asheeshp can you use the metric "exits" with an eVar within a segment? never tryed. Recently, I find to use document. Sorry Luca_Lattarini, I still don't see a List Variable that can exceed 255 char bytes. Its primary purpose is to segment conversion success metrics in custom marketing reports. we used a eVar to hold the search keyword. Read real-world use cases of Experience Cloud products written by your peersAgreed, list evars really become unusable e. This happens because the very first value stored in the report suite was exactly with this capitalisation "Text1 Text2|Text3". the. So in an eVar report where the eVar’s backend setting is “Original”, whether I used my “normal” Newsletter Signups event (column 2), or my Calculated one with Linear Allocation (column 3), credit went to. Evar think of it as a variable that can in essence follow the users across multiple pages in a given session. However, what remains a mystery to me is that how prop can have a different value if it is copied form eVar. ” For advertising, however, the use of linear attribution leads to allocation that is not truly linear and to less-than-ideal reporting. eVar allocation and expiration is controlled from Analytics. ” For advertising, however, the use of linear attribution leads to allocation that is not truly linear and to less-than-ideal reporting. If you decide to do it w/ a list eVar instead of list prop, read up on how Omniture handles the allocation for them. Also learn the difference between traffic and conversion variables and how they relate to conversion events. Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. This topic contains answers to questions that are frequently asked about viewing reports when using Adobe Analytics as the reporting source for Adobe Target (A4T). ” For advertising, however, the use of linear attribution leads to allocation that is not truly linear and to less-than-ideal reporting. For occurrences, you do not have to see the value in the Analytics call for the metric to increment H, when the user is coming directly there will not be any document. g. It is intended to collect Campaign Codes on our digital platforms with default week expiration and most recent (last) allocation. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. . 0 Likes. Please be aware the two noted variable types carry different utilization and allocation properties however. Thanks a lot!! PabloCreated for: Beginner. Now, as it mentions here, it says, list variables allow you to capture multiple values in a single report, basically in a single eVar, which is kind of what this is a list eVar on a single hit and then allocate conversion and other success metrics to each of the values. ## Are attribution models available in other Analytics capabilities, such as Data Feeds or Data Warehouse? No. Hello Alexis ! Congrats on the great explanations ! I already knew all of that , but it's the first time I found a real abstract and short - 279753Use props: if your value is less than or equal to 100 chars. tl() calls in. Value of eVars over props. When I look at the Adobe UI, I no longer can see the e16 and e12 despite the f. Like. 18-10-2016. Since Adobe Analytics has up to 250 custom eVars, 75 custom props, and up to 1000 custom events, it’s practically essential to have a variable map. Configuring eVars is one of the most fundamental parts of your Adobe Analytics implementation. 2. What allocation does is assign "credit" to the values for conversions (events). So, if evar1 captures the following in the order -> A -> B -> C -> purchase event. I'll see if I can clear up the confusion, though: eVar. x of Android and IOS both rely on contextData to send data to Adobe Analytics, there is no evar or props variables in the SDK ContextData won't populate any report unless you set processing rules to map the contextData to a specific evar, prop or event etc. It's been happening consistently for two of us that I know of. In this particular question, there is an internal campaign that links to a product detail page, where a product view is set. Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. Its primary purpose is to segment conversion success metrics in custom marketing reports. For more information, please visit the documentation. regards- Taking those two sample hits into consideration, I agree with the numbers as you've listed them. For linear allocation, Analytics attributes success events equally across all eVar values within a single visit, so use linear allocation with an eVar expiration of “Visit. " Does this also apply to the dimension "Marketing Channel Detail" which is the channel's value? Does this also apply to the allocation se. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. A custom dimension that you can use in reporting. Locate the eVars section. Evar expiration allocation eVar value set/overwrite. 8. for teaser tracking: e. On-demand Services. Read real-world use cases of Experience Cloud products written by your peers The visits metric matches exactly with page url prop and evar but probably because I have the evar set as allocation most recent and expire after visit. We would like to keep some of page attributes like Page Type , page vertical , Title for ‘on page’ click events . Thanks. May I ask your help to confirm that, if in the OP sce. . Correlated order id or cart id with this eVar. It is correct SDK 4. Quick links. Expiration: 'Purchase'. g. then adobe analytics server will set a timestamp at the time the server call was received by its server, then it will calculate the date based on the timezone settings of the report suite and the timestamp set at the time the server call. . Basically, we are looking for option to set evar expiry till next page loadGot it. Hi Jennifer, Thanks for the above. Alexis, Could you please explain more about the " linear allocation "? Thanks. Basically, external system is injecting data into AA by using API 1. Ali Thank you, ! Just to make it a little more concrete: You said: "Marketing channels have different expiry settings and do not depend on specific eVar settings. You want to track the page when an event click was triggered. My evar123 is directly populated with the query string parameters via Adobe Tags. However, you're setting your Marketing Channel based on that "Never" expiry, first-touch allocation eVar123. In this video, learn how and where to add the code in Launch. This will give you a logical group of audience based on their last destination of c. However, after test, in the scenario 10:02AM one, I find the document. Now in tag management/page source code, it is coded as evar1= "xyz" on Home page and that's it! (keeping it simple). For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. . . Adding Implementation Plug-ins in Launch. An eVar can be visit-based and function similarly to cookies. Merchandising eVars is one of the most valuable feature provided with Adobe Analytics out of the box use. Once a visit ends, values stop copying over from row to row in the post_evar column. 2. Syntax: 'Conversion Variable Syntax'. eVar Allocation All eVar values sent to Adobe are stored, regardless of allocation. Sign In. This feature is limited to the provisioning of up to a maximum of three endpoints per Report Suite (i. Sign InThe Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. More details here: Conversion Variables (eVar) I'm seeing less and less the need to copy values to *both* an eVar and a prop. total 1. Good day Arun, I have same understanding with you. Changing the allocation of the evar to Hit would indeed give you the desired results. For linear allocation, Analytics attributes success events equally across all eVar values within a single visit, so use linear allocation with an eVar expiration of “Visit. Adobe Analytics - Foundation. 4 version has the reportSuite. I am still a little confused, I understand that the evar persists therefore will pass the data to the next page. By default the Adobe Analytics library should generate the unique visitor, so unless you send a custom one, you should not have to do anything. So I think I figured out how to get around the issue, but it's not intuitive. Courses Tutorials Events Instructor-led training View all learning optionsAdobe Analytics provides one field name, whereas Google Analytics provides three field names. The closest you can get to that is targeting past behavior based on the eVar allocation setting. submit (function () { s. Normally I'd say there will be a very small amount of mismatch between the value and the. Transcript. Hi your concern even confusion is totally justifiable. The interesting thing I saw was, we tracking a search page load as an event. Also, as a reminder, - 414761The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Courses Tutorials TutorialsAll expiration and allocation of eVars are done server side. This means that paths, participation and eVar allocation are all different between the main suite and the multi-suite tagged or Virtual Report Suite. Can you check for any whitespace character while you are sending this string in beacon ? There should not be any space between values and delimiter in the listvars. Step One: Pick & Enable a Custom Dimension in Google Analytics. anything above will be truncated. Gib es keine einfache Antwort auf meine Frage? Ist die. Standard eVar allocation setting. These variables are configured with a single. Also, for accuracy's sake should I use the page url prop or evar for traffic reporting as I was told that a evar can do anything a prop can do except pathing. Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. e. You can set an eVar to a value or a data element. So the variables the should be populated are s. I believe now that it has to do with some user browsers time settings which are incorrect. Metric type. Experience League. To specify the metric type when building a calculated metric: Select the gear icon next to the metric whose type you want to select. Adobe Analytics [Learn from your peers Webinar] Unlock the power of processing rules within Adobe Analytics (August 10th). Also learn the difference between traffic and. For eVar it is can be different based on the allocation and expiration. Custom/Download/Exit Link Instance: Event: N/A:. For information on how to implement merchandising eVars, see eVar (merchandising variable) in the Implementation user guide. So for example, let's say you pop eVar1 on every page view with a page name (and let's say the values are "page1", "page2", etc. the list eVar values are recorded with an eVar scope. Custom events in the pages report use linear allocation, meaning custom events are divided evenly between all pages seen in the visit. Name: Each delimited value can contain a maximum of 255 characters (or less if using multi-byte characters). Adobe Aanlytics Report Suite. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageThanks for the reply! I can't think of a way to do this using code which is why I was hoping to do this using an eVar setting but it looks - 299694. Now exactly this value will be reported regardless of what capitalisation the new values will be captured in. Adobe recommends using eVars in most cases, supported through the following: On this page. 2. I thought all the metrics are mapped over props. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageJust wanted to confirm that when using an evar with visits that it will just show what different evar values appeared with in visits and not the last value captured for that specific evar for each visit. CoursesTo do this, follow the below steps: Go to Admin and select Report Suites. Using a Data Layer to set Page Name and Other Variables via Launch. Thank you, ! Just to make it a little more concrete: You said: "Marketing channels have different expiry settings and do not depend on specific eVar settings. Adobe highly recommends that you discuss within your organization how multiple values for each eVar are handled (allocation) and when eVars stop persisting. Hi H_L, Yes, "" means no value in adobe and ignored in Adobe reports that means you will see default value as "none". Also, with the Most Recent (Last) allocation, the last (new) evar value will get credit for the purchase event. Sign In. A custom dimension that you can use in reporting. Hi @peekchris83 , Don't you have an eVar setup for "Destination" which uses the last allocation and expire on a visit? You can set up multiple segment on visit-container and assign value for your every destination. See Create a solution design document in the Implement user guide. 1. Current reports . Yes, your understanding is correct. As it is possible to create sort of Merchandising eVar in your object, the attribution of these dimension in the same way. Sign In. . Visit 1 – Organic Search Non Branded Visit 2 – Paid Search Branded – Direct – Email Visit 5 (conversion) – Affiliate. Courses Tutorials Certification Events Instructor-led training View all learning options Tutorials Certification Events Instructor-led training View all learning optionsMeet our community of customer advocates. It is set up as a Merchandising Evar. Sure! In my settings the marketing query paramater is saved via Adobe Data Collection Tags in an evar, e. . e. That isn’t. If a formula consisted of a single standard metric, it displays identical data to its non-calculated-metric counterpart. Mark as New; Follow; Mute; Subscribe to RSS Feed; Permalink; Print;. How can I set list in API 1. e. Changing the traffic allocation percentage in an activity after activation can cause. 2. From the moment you change the expiration, the calculation changes at the Server Side, and thus. 'Most Recent' allocation, with 'visit' persistence is what we have as of right now . Values passed into eVar variables follow the user for a predetermined period of time. 0 API endpoint to get report suite events, props, and evars. - 314157. Yes, your understanding is correct. Values passed into eVar variables follow the user for a. 0K. A prop which is. Whether formally or informally, lean on your group of rock stars to test out changes to your onboarding program or be beta users of a new. . Adobe Analytics - Foundation. Adobe Analytics. Since. . Read real-world use cases of Experience Cloud products written by your peersSign In. . Conversion Variable (eVar) with "Most Recent" allocation and "Visit" expiry: Custom Dimension (session-scoped) Conversion Variable (eVar) with "Most Recent" allocation and "Never". Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo Engage1. I believe now that it has to do with some user browsers time settings which are incorrect. Read real-world use cases of Experience Cloud products written by your peersExcept instead of the next available eVar popping up after I click "Add" in the Conversion > Conversion Variables section, a blank variable name is populated, allowing me to define the actual name of the variable! I then give it a friendly name for reporting purposes, define the allocation, expiration, Type, and Status. e. Unfortunately click events don’t have access to some of page attributes . So for example, let's say you pop eVar1 on every page view with a page name (and let's say the values are "page1", "page2", etc. Two columns are dedicated to each eVar;. An. The Page variable uses something called linear allocation, which means that all pages get credit for a success event in a given visit. The implication is that your Marketing. The attribution model (attribution IQ) overwrites the eVar configuration settings. Instead, eVar values are. Place the dynamic variable prefix in the text field. "sea_campaign1_ad2". So, if the purchase event didn't occur in a visit, it will be persisting to the next visit OR to all the visits until the purchase event occurs. 8. What i am trying to understand is that, if my eVar allocation is configured to last (most recent value) and if i make a calculated metric of. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageFor eVar it is can be different based on the allocation and expiration. question: how do I look into the possible issue with the allocation being the cause? Thanks again for any help, Scott3) visit segment (before sequence) where „evarX-Instance does not equals 1“ then „evarX-Instance equals 1) it shows you all hits where evar is set (1) and either it is the first hit (2) or within a sequence of hits until the instance occurs (3) maybe this can be done a way easier, possibly by just 1 segment by combining the containers. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. ). Instead, eVar values are determined by the combination of the eVar's allocation and expiration settings. Allocation: 'First'. Let's call this evar123, as in the example above. Read real-world use cases of Experience Cloud products written by your peers eVars can report values that weren't necessarily set with hits. hi alv123456 sorry, I can't agree about neglecting props. 2. Expiration here is a Server Side Calculation. 'Most Recent' allocation, with 'visit' persistence is what we have as of right now . But in your reply which is accepted as solution, the last table, it's said the Adobe Default Referrer is "Bing", but not "none". . 01 last value in eVar) in reports. Product data Adobe provides you a variable to send products data and I would advise you to use it instead of using eVars/props. The “most recent” allocation method gives credit to the most recent value of the eVar, while the “original value” method gives credit to the first value assigned to the eVar during the session. It displays as I demonstrated above with Product Syntax and Most Recent allocation. No, eVar allocation is set to Most Recent. . Suppose a user goes to Page A. I believe now that it has to do with some user browsers time settings which are incorrect. In Launch, I don't see "set variables" section has listVar. referrer in console to check the referrer. . The evar value will persist until the purchase event occurs. An eVar can be visit-based and function similarly to cookies. Adobe Analytics - Foundation. Click the desired tag. From first and last touch to participation to time decay and more — including algorithmic attribution powered by advanced machine learning — our attribution models paint a clear picture of where meaningful marketing touches are. Sometimes, variables encounter more than one value before hitting a success event. Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. Props can only report values with hits where the values were set. thanks again for any insights. getEvents () endpoint and similar for Evars and Props. Since allocation and expiration determine what values persist, they are vital in getting the most value out of an analytics implementation. Select the desired Report Suite. The benefits are endless, especially when combining multiple sites in one (global) report suite. g. . e. Most of us would agree that List Variable is one of the most powerful variable types in Adobe Analytics since they allow us to set an eVar to many values on the same hit. In addition to the Manual (Default) A/B Test activity (discussed in this section), Target provides two additional types of A/B Test activities: Auto-Allocate and Auto-Target. g. Admin. Just to clarify: Okay, so the Marketing Channel and Marketing Channel Detail dimensions would always be populated with the same evar123 value for a visitor because the evar value would never change for that visitor due to its visitor expiry and first-touch allocation. . A former product name for Adobe Analytics. Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. there are some implications to consider with them only being able to be. Then, I have. Conversion variables (eVars) allow Adobe Analytics to attribute success events to specific variable values. So, in order to have the Attributi. 'Most R. the list eVar values are recorded with an eVar scope. As a refresher, allocation is an Admin Console setting in which you tell SiteCatalyst if the eVar should use the first value it receives or the most recent value it receives, if multiple values are present prior to a success. Learn. Any event is hit based, it does not persist after the hit. Then for the expire after we have a lot of chooses. As processing rules. eVarX | Unique Visitors | VisitsSign In. Hi, any help with this is much appreciated. Sign In. if you want pathing if you only want to see - 279753I am sending a string in an eVar in lowercase however when it is populated in report it gets converted to uppercase and this is happening - 384200. Check persistence of eVar on next Page in Workspace. Hi just curious how adobe processes this sort of report when using an evar capturing page name vs a prop capturing page name while using the visits metric. Page one set evar (user logged in), then when user goes to next page evar follows them etc for as many pages they visit in that session. Thank you. For more information, see Conversion Variables (eVar) in the Analytics Admin. Adobe Analytics. In terms of allocation, Adobe Analytics eVars can be allocated credit based on most recent, original value, or linear. Level 2. . Recently we noticed that we had 2 elements on that page calling the same evar #5 and as a consequence found the clash caused the data for only one of those elements to be picked up in the SiteCatalys. . Allocation = Full . Lets say if allocation is last and expiration is day then when the server call is send with eVarN = value1, then the column eVarN will be set to value1 and post_eVarN will be set to value1. Primary Server Call and Secondary Server Call. eVar is being set on the pageLoad. . For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. Create a site name/property dimension in Adobe Analytics. And as mentioned, you will need to populate the value in s.